Privacy & Cookie Policy

Last updated: 28 September 2026

Who we are

This website (thekindconcrete.com) is operated by OBSELLION LTD (company number 14674731, registered in England and Wales), registered office: 182-184 High Street North, Office 6293, London, E6 2JA, United Kingdom. The Kind Concrete is a trading name of OBSELLION LTD. We are the controller of your personal data. If you have any questions about this policy or your data, email us at obsellion@gmail.com.

What data we collect

• Your email address (and your name, if you give it) when you sign up for the newsletter or download a free resource.
• Order details when you get a product from our store, such as your name, email address and billing details. Payments are handled by our payment providers and we never see your full card details.
• Basic information about how you use the site (pages visited, device and browser type, approximate location), collected through cookies and similar technologies.

Why we use it and our legal basis

• To send you the newsletter and the free resources you asked for, based on your consent. You can unsubscribe at any time using the link in every email.
• To deliver products and handle orders, because it is necessary to perform our contract with you.
• To keep records we are required to keep by law, such as tax records.
• To understand how the site is used and improve it, based on our legitimate interests.

Who we share it with

We use trusted service providers to run this site: Squarespace (website hosting, email campaigns and analytics) and payment providers such as Stripe and PayPal. They process data on our behalf and only as needed to provide their services. Some of them may store data outside the UK. Where this happens, appropriate safeguards are in place, such as UK approved contract clauses. We never sell your data.

How long we keep it

We keep newsletter data until you unsubscribe. We keep order records for as long as the law requires, usually six years.

Your rights

You have the right to access, correct or delete your data, to object to or restrict how we use it, to data portability, and to withdraw your consent at any time. To use any of these rights, email us. If you are not happy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk).

Cookies

Cookies are small files stored on your device when you visit a website. We use:
• Essential cookies, which the site and store need to work, for example for security and your shopping cart. These do not require consent.
• Analytics cookies, which help us understand how the site is used so we can improve it.
• Marketing cookies (for example advertising pixels), which are only used if you accept them.

When you first visit the site, a banner lets you accept, decline or manage non-essential cookies. You can change your choice at any time using the Cookie Preferences button at the bottom of the page, or by clearing cookies in your browser settings.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.